Every day, email is used for communication by about 3.9 billion people worldwide; no other platform has nearly as many daily active users as email. Is your business strategy making use of email marketing’s potential?
Don’t pass up the chance to boost sales by aligning your brand with the right clients at the right time. Using the goal-driven email marketing services of BS Digital Works, we can create an email campaign that precisely matches your company’s goals.
What Is Email Marketing?
Build a Loyal Community Around Your Brand
Email marketing is the most effective digital marketing strategy for generating and converting leads.
Research indicates that even with the rise in popularity of chat apps and mobile messengers, almost 61 percent of consumers still prefer facilitated brand interactions through email, and this preference is consistent across age and gender categories.
Email marketing is more important than ever due to its widespread use and growing global relevance.
Email marketing: what is it? Thousands of companies all around the world use email marketing as a digital marketing tactic to establish client relationships, increase sales, and raise brand awareness.
Email marketing firms use various email service providers (ESPs) to send out personalized and automated marketing emails with announcements and promotions from their brands. Email marketing can include anything from customer survey forms and event invitations to weekly email newsletters and promo alerts.
Email is the most popular content distribution channel used worldwide by a staggering 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers. Are you making the most of email marketing services to expand and advertise your company? How is the performance of your email marketing campaign in this cutthroat online environment?
Plan your email marketing now to find the best email marketing approach for guiding your email contacts through the sales funnel.
Entrust Your Email Marketing Optimization to BS Digital Works.
Inadequate comprehension of email marketing and its potential to optimize email campaigns for both business-to-business and consumer transactions can lead to disorganized marketing tactics, a decrease in clientele, and a notable downturn in company operations. Don't allow your brand to be like this. Make the most of the top email marketing companies' conversion-focused services, and use your budget and online promotions wisely for digital marketing. A wide range of email marketing services are available from BS Digital Works, all of which are tailored to your brand's requirements, financial situation, and target market. Make an appointment for a consultation with our email marketing agency so we can talk about how important services are to reaching your objectives.
Why Email Marketing Is Important
Give Your Clients More Value and Achieve Significant Results
It is impossible to overstate the role that email marketing plays in the success of digital brands. One of the best marketing strategies for generating business leads and offering a high return on investment (ROI) is online email marketing.
Research indicates that 83 percent of consumers spend more money with a brand from which they have received web email marketing communications, and roughly 61 percent of email subscribers would like to receive promotional marketing emails on a weekly basis. Additionally, marketers claimed to have received an astounding 3,800 percent return on investment, or $38 for each dollar spent on email marketing campaigns.
It appears that using online email marketing to reach specific customers and increase revenue is a fantastic opportunity. If you haven't begun email marketing planning yet, this is the perfect opportunity to speak with an expert in the field and create a plan for growing your company.
Why Email Marketing Is Important
Provide More Value to Your Customers and Deliver Big Results
It is impossible to overstate the role that email marketing plays in the success of digital brands. One of the best marketing strategies for generating business leads and offering a high return on investment (ROI) is online email marketing.
Research indicates that 83 percent of consumers spend more money with a brand from which they have received web email marketing communications, and roughly 61 percent of email subscribers would like to receive promotional marketing emails on a weekly basis. Additionally, marketers claimed to have received an astounding 3,800 percent return on investment, or $38 for each dollar spent on email marketing campaigns.
It appears that using online email marketing to reach specific customers and increase revenue is a fantastic opportunity. If you haven’t begun email marketing planning yet, this is the perfect opportunity to speak with an expert in the field and create a plan for growing your company.
The Importance of Email Marketing
Given the widespread availability of social media platforms and the exponential growth in social media visitors, many marketers question the value of email marketing. The fact remains, though, that consumers still check their emails for exclusive offers from the companies they like. As a matter of fact, 44% of users look through their emails for brand promotions, while only 4% visit social media sites to find information about advertising campaigns. That's only the very beginning. With so many options available to you, web email marketing can help you get closer to increasing conversions for your company. Still not persuaded that email marketing is crucial for building a brand? For additional reasons, it's imperative to invest in an email marketing campaign service:
Build Customer Loyalty
Regular brand interactions are necessary for building strong client relationships. Any business can achieve this by sending out regular web email marketing communications to customers, which foster brand loyalty and increase sales. Additionally, using the best email campaigns to market to and engage with an existing client is six to twelve times less expensive than using other marketing channels like social media marketing or paid advertising. Campaigns for targeted email marketing not only increase sales but also reduce costs.
Email campaigns have been shown to outperform traditional marketing strategies in terms of reach and engagement potential. According to statistics, 92 percent of internet users have at least one email account, and 72 percent of email users check their inboxes more than six times per day. Skilled email marketing professionals can assist you in reaching your target audiences on any platform while adhering to CAN-SPAM regulations and maintaining non-intrusiveness.
Connect With Different Audiences
Expand Your Business Reach
One of the many advantages of reaching your audience through B2C and B2B email marketing is hyper-personalized communication. Marketing emails give you the opportunity to offer distinctive discounts and codes, personalized messages, and data-driven campaigns based on parameters like birthdays, locations, and customer lifetime value (CLV), while traditional marketing methods concentrate on delivering a broad message to a large audience scope.
Save Time and Effort
Compared to traditional marketing, email marketing requires a lot less work for small businesses, franchises, and companies with multiple locations. Every campaign that is distributed doesn’t require labeling or postage considerations. Whether your target audience is a few hundred or a hundred thousand, targeted email marketing gives you the ability to interact and communicate with them in a matter of minutes. The top email marketing firms can help if you don’t have the time to become knowledgeable about email campaign optimization.
Test Email Campaigns and Drive Strong Results
There are several ways to check if your marketing efforts are hitting the mark with online email marketing. A/B and multivariate testing can be used to test nearly every aspect of your email campaign, including the subject line, send time, and campaign content. This provides insightful information about potential areas for email marketing strategy revision to maximize campaign engagement.
Track Your Analytics
Email marketing software offers data and analytics that provide insightful information about how well your campaigns and targeted email marketing efforts are performing. Open rates, click-through rates (CTRs), bounce rates, conversion rates, and click-through rates are the engagement metrics that are most frequently reported. An expert email marketing specialist can interpret the data and translate it into useful applications to help you better reach your audiences, depending on your marketing objectives.
According to Statista, roughly 306.4 billion emails are sent and received every day. How do you ensure you’ve got the best email campaigns that capture customers’ interest?
Email Marketing Services for Small Business
Establish Your Reputation and Improve Your Response Rates
It’s important to consider your options carefully when deciding where to invest your money. You run the risk of losing your money and the chance to close more sales if you don’t make sure every dollar you spend on marketing yields a return on investment.
Small business email marketing is an affordable way to expand your brand’s audience and boost sales to targeted market segments. According to a McKinsey study, email is nearly 40 times more successful at bringing in new clients than Twitter and Facebook put together. Furthermore, 80 percent of professionals in the industry claim that the most effective email campaigns promote customer acquisition and retention.
With data-driven email marketing services for small business, you can:
- Reach customers in real-time
- Build credibility
- Track your campaign results
- Gain better brand recognition
- Launch targeted messaging
- Communicate in-depth information
- Optimize your time and budget
- Connect with more customers
- Increase website traffic
- Develop your unique brand
To what extent can small businesses benefit from email marketing? That’s about to change.
With the help of BS Digital Works small business email marketing services, take your marketing to the next level. To help you further ingrain your distinctive brand identity in the minds of your target audience, our email marketing agency provides drip marketing automation services.
First, though, learn:
1) What drip marketing is and 2) How our marketing automation services can help you grow your company more quickly.
